By: Sean Ryan, Milwaukee Business Journal – May 16, 2016
Communications firm Traction Factory is moving its Milwaukee headquarters from West Wisconsin Avenue to Walker’s Point.
The company has 26 employees, and signed a lease to move into 10,000 square feet in a building it will renovate at 247 S. Water St. Traction Factory will move this fall, joining other companies that have moved out of downtown buildings and into more unique, and sometimes less costly, offices in the up-and-coming neighborhood.
Traction Factory president Scott Bucher said the company selected the space after a “long and careful search.” He informed employees of the move on Monday.
“We look forward to seeing the transformation of this space which we view as an investment in our future and our ability to continue attracting the best and brightest talent to our client teams,” Bucher said.
The future office is twice the size of Traction Factory’s current headquarters at 735 W. Wisconsin Ave. The future Walker’s Point office is in the South Water Works property, which Milwaukee-based LCM Funds LLC is redeveloping. Traction Factory’s office is next to a former truck terminal that Plunkett Raysich Architects renovated into its new office space last year.
Plunkett Raysich Architects designed the new space for Traction Factory. The two-level office will include a second-floor cafe for employees and an outdoor deck. The first-floor lounge will have a billiard table, vintage foosball, classic video games and a touch-screen interactive display that supports the firm’s business.
The company does advertising and branding work along with other communications services. Its clients include Snap-on Tools, Toyota Material Handling USA and Grady-White Boats.
Original article can be located here.